About us

We’re Lavish, Urban and Earthly.


Our Mission:

LUE’s purpose is to leave every woman feeling graceful and confident with wigs and hair extensions made with her in mind. 



Our vision is to be the go-to brand for beauty insights and their related products. We are dedicated to providing versatile wigs and hair accessories that unlock a world of possibilities, allowing everyone to embrace their true selves, step into the spotlight, and radiate confidence. Through inclusivity, and a deep understanding of our customers, we aim to be the foremost choice for those seeking a transformative, empowering, and personalized beauty journey.